BPCM.
Amy Keller Laird is a seasoned leader in the beauty, wellness, and mental health sectors, currently serving as the Senior Strategy Lead & Strategic Growth Advisor at BPCM and Managing Director of the beauty and wellness division. Laird also holds the position of Fractional Chief Brand Officer at a confidential beauty startup and is the Founder and Chief Brand & Marketing Officer of Mental., a digital mental health lifestyle brand for women. Previous roles include VP of Global Content & Creative at WW and Senior Vice President/Creative Director at Tractenberg & Co. Laird has extensive experience in content strategy and branding for numerous prominent brands and publications, alongside significant roles in journalism, including Editor-in-Chief at Women's Health. Laird earned a Bachelor of Journalism degree in Magazine Journalism from the University of Missouri-Columbia.
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BPCM.
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BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.