BPD
Melanie Hale is a seasoned marketing professional with extensive experience in media buying and account management. Currently serving as a Senior Media Buyer at BPD since August 2023, Melanie previously held the position of Marketing Manager at Massey Services, Inc. from May 2023 to August 2023, overseeing service lines after the dissolution of Moxē Integrated Marketing, where Melanie worked as an Account Manager. Previous roles include Accounts Supervisor and Media Buyer at Fat Free Media, Inc., and Account Manager at Evok Advertising, focusing on client relationships and project management. Melanie's career includes a solid foundation in strategic planning, marketing management, and social media campaigns across various firms, beginning with a Bachelor of Arts in Marketing from SUNY Polytechnic Institute and an Associate of Science in Health Information Management from Lake-Sumter State College.
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BPD
BPD is the premier independent healthcare marketing services firm in the country. Proudly serving many of the most prestigious health systems and healthcare brands in the US, we’ve developed a unique, three-pronged approach: 1) Sub-specialization—do one thing and do it very, very well; 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we’ve created an innovative customer service approach that is second to none.