Wayne Brits

Wayne Brits is a seasoned professional in sales and operations management with extensive experience across multiple regions, particularly in Nordic countries and Australia. Currently serving as Managing Director for B&R Industrial Automation in Sweden and Finland since August 2023, Wayne previously held various leadership roles at Parker Hannifin from May 1999 to July 2023, including Sales Operations Manager for Nordic countries, Country Sales Manager for Sweden, and Market Unit Manager for Sweden. Wayne's expertise encompasses leading sales teams, developing strategic plans to enhance employee engagement and customer experience, and increasing market share in diverse markets such as industrial, marine, and life sciences. Wayne's educational background includes an MBA from Henley Business School and a Certificate in Business Leadership from Henley Business School - Danmark.