Manuela Dias

Head De Marketing E Produtos Digitais at brMalls

Manuela Dias has extensive experience in various management roles within the marketing field. Manuela currently serves as the Head of Marketing and Digital Products at Brmalls since March 2021. Prior to this, they worked as the Marketing Manager at Shopping Vila Velha, where they were responsible for overseeing the marketing activities of the shopping center.

Before joining Brmalls, Manuela worked at Grupo Trigo, where they held multiple positions. As the National Marketing Manager at Koni Store, they managed a team of 10 professionals and oversaw trade marketing, visual merchandising, product launches, branding, internal communication, and endomarketing. Manuela also held the role of Franchise Manager, where they were responsible for managing franchise operations, training, and the Koni Store's store network.

Manuela's previous experience includes working as a Business Consultant for Spoleto, where they provided guidance and support to franchisees, developed business presentations, and implemented marketing and trade initiatives. Manuela also worked as a Restaurant Operations Supervisor and Restaurant Operations Manager at Koni Store, contributing to the development of new restaurant models and startup processes.

Overall, Manuela Dias has demonstrated their expertise in marketing and management through their various roles in different companies.

Manuela Dias attended FGV - Fundação Getulio Vargas from 2018 to 2019, where they obtained an Executive MBA in Administration with a focus on Entrepreneurship and New Business Development in the fields of Administration, Business, and Marketing. Prior to that, they completed their Bachelor's degree in Nutrition at Universidade Estácio de Sá in 2006, specializing in Food, Nutrition, and Health.

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