Pedro Gustavo

Pedro Gustavo Scramin França is a Creative Copywriter at Liv Up since November 2020, responsible for developing and maintaining the brand's tone of voice through various creative writing projects, including social media content, CRM communications, blog posts, product descriptions, and packaging. Previously, Pedro served as a Customer Experience Analyst for both Social Media at Liv Up and for Creditas, where expertise included financial consultancy and customer journey optimization. Earlier experience includes a role as a Customer Experience Assistant at UOTZ, focusing on improving mobile service offerings in collaboration with Vivo and an internship managing value-added services for various telecommunications clients. Pedro holds a Bachelor's degree in Advertising from Universidade Presbiteriana Mackenzie, obtained in 2018.