Steve Zheng

Steve Zheng is currently the Head of Sales at Lékué since July 2024. Previously, Steve has been with Brabantia as the Head of Business China from August 2015, focusing on trade marketing, retail performance, commercial organization, and e-commerce. Prior to this, Steve served as Retail Director at Sportmaster from January 2012 to August 2015, managing sales operations, merchandising, training, and retail marketing. Earlier experience includes a role as Store Director at Decathlon from July 2006 to December 2009, overseeing mega-store management for the world's largest sports retailer, and as a Management Trainee at BSH Home Appliances Group from July 2004 to June 2006, which involved accounting for a new factory in Nanjing and sales representation in Taizhou, Zhejiang.