Guilherme Araujo

Guilherme Araujo is a seasoned executive with extensive experience in the forestry and pulp industry, currently serving as COO and Managing Director at Bracell since June 2019. Prior to this role, Guilherme held significant positions at CMPC, where responsibilities included overseeing the successful commissioning of Mill 2 and implementing Lean Management practices that yielded substantial cost savings. As Mill Manager at Eldorado Brasil Celulose S.A, leadership involved managing production and logistical activities while enhancing sustainability initiatives and stakeholder relations. Guilherme's career began with progress through various roles at Fibria, Veracel Celulose S/A, and Aracruz Celulose, ultimately earning an MBA from Fundação Dom Cabral and a degree in Chemical Engineering from the Federal University of Rio Grande do Sul.