Rafaela Lacerda

Rafaela Lacerda is a digital marketing analyst with a strong background in communication, branding, and business intelligence. They have extensive experience as a freelancer from 2018 to 2022, creating graphic materials, managing brand presence, and developing social media strategies. Rafaela held roles at Qualidados Engenharia from 2022 to 2024, progressing from intern to communication analyst, and is currently a Senior Online Trade Marketing Analyst at Bracol. They are pursuing an MBA in Marketing, Branding, and Growth at the Pontifical Catholic University of Rio Grande do Sul, complementing their specialization in Communication, Brands, and Consumption from FMU. Their passion lies in enhancing brand value through consumer experiences and education.