Karen Raidel

Karen Raidel has extensive work experience in the field of account planning and qualitative research. Karen has held positions at several prominent advertising companies, including Brado, MARC USA, Leo Burnett/Arc Worldwide, SBC Advertising, FCB Chicago, and Euro RSCG.

Karen'smost recent role was as a Senior Director Qualitative Insight at Brado, where they successfully executed qualitative research projects for global pharmaceutical brands. This involved client account management and leading internal team members. Karen also showcased expertise in translating research findings into strategy, including customer journey work, brand development, and evaluating creative concepts.

Prior to that, Karen was a VP Director of Account Planning at MARC USA, where they led a newly developed team in Account Planning, Research, and Design Thinking. Karen contributed strategic direction to multiple B2C and B2B brands, such as Ruby Tuesday, Carle Hospital, and Rite Aid.

Before that, they worked as a Strategy Director at Leo Burnett/Arc Worldwide, where they provided direction on retail marketing for McDonald's restaurants nationally. Karen introduced a more consumer-centric approach to the brand's retail marketing by reevaluating the purchase path and bringing a shopper marketing POV.

Karen also served as a Vice President/Director of Account Planning at SBC Advertising, where they successfully started the Account Planning department. Karen contributed strategic direction to various national and regional brands, including ORECK, Bob Evans, and Subway.

At FCB Chicago, Karen worked as a Senior Account Planner and provided strategic direction and consumer research for well-known CPG brands like Pledge and Shout. Karen also played a role in the successful launch of Pledge Multi-surface.

Additionally, Karen began their career at Euro RSCG, where they held various roles, including Account Planner, Jr. Account Planner, and Account Coordinator/Administrative Staff Supervisor.

Overall, Karen Raidel has a diverse background in account planning, research, and strategy and has contributed to the success of numerous brands throughout their career.

Karen Raidel earned their Bachelor of Science degree in General Studies from Roosevelt University between 1991 and 1996.