Lauren Roob is a seasoned professional with extensive experience in product marketing and sales management, primarily at Brady Corporation since 2013 as a Global Product Marketing Specialist. In this role, Lauren oversees a large product database and spearheads web optimization projects for distributors. Previous experience at Brady includes various leadership roles such as Brand/Lead Manager and Inside Sales Manager, where Lauren implemented sales initiatives, trained teams, and developed marketing materials. Earlier experience at Bank Mutual as a Human Resources Coordinator provided a strong foundation in employee relations and organizational support. Lauren holds a Bachelor of Arts in Business/Corporate Communications from the University of Wisconsin-Stevens Point.
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