Mikko Mindanao

Mikko Mindanao currently serves as the Head of Lifecycle Marketing and Customer Intelligence for EMEA at Brady Corporation, having previously held multiple managerial roles within the company, including Customer Experience & Analytics Manager. Responsibilities include implementing Qualtrics XM Digital across various platforms and languages. Prior to this, Mikko worked at Seton UK as Email & Direct Marketing Manager, leading significant projects such as the development of a marketing data warehouse and the implementation of Salesforce Marketing Cloud to automate email campaigns. Mikko's career began at Brady Corporation, progressing from Data Scientist to Team Lead in Campaign Analytics, where strategic insights were leveraged to enhance marketing profitability. Mikko holds a B.S. in Statistics with a focus on Biostatistics, Econometrics, Statistical Computing, and Time Series from the University of the Philippines.