Julie Hardesty

Julie Hardesty has a diverse work experience spanning over two decades. Julie is currently working as a Channel Marketing Manager at BrainBox AI since 2020. Prior to that, they worked at PartsTrader LLC for six years as a Marketing Manager, where they implemented a lead generation and management process, developed a paid advertising process, and managed a loyalty program. Before joining PartsTrader LLC, Julie served as a Marketing Communications Manager at Tridium for ten years, where they managed a $2.1 million marketing communications budget and vendor relationships. Julie also held the position of Senior Marketing Specialist at Circuit City, where they supervised a team and developed a signage program. Julie has experience as a Marketing Communications Manager at BroadSoft, where they managed the company website and trade show marketing program. Julie also worked as a Marketing Communications Manager at Salix Technologies, where they analyzed market research data, managed the company website, and coordinated press/analyst activities. Julie began their career at the Construction Specifications Institute, where they held various roles including Director of Market Development, Sales Manager, and Advertising Manager. In these roles, they led marketing activities, managed a team, and initiated marketing strategies.

Julie Hardesty holds a Master's degree in Business Administration and Management, with a focus on General Business Administration and Management, from William & Mary. Julie also attained a Bachelor of Arts (BA) degree in Mass Communication/Media Studies from Virginia Commonwealth University.

In addition to their formal education, Julie has obtained several certifications. Julie completed the CyberSecurity Awareness Training program at ESET North America in November 2020. In March 2020, they completed the Microsoft Teams Tips and Tricks course offered by LinkedIn. In November 2019, they finished the Implementing a Privacy, Risk, and Assurance Program course, also provided by LinkedIn.

Furthermore, Julie has obtained multiple certifications from Lynda.com. In 2018, they completed the AdWords and Analytics: Remarketing course in March, the Advanced Google Analytics course in February, and the Content Marketing ROI course in February. Additionally, they finished the Google Analytics Essential Training course in February, the Introduction to Web Design and Development course in January, the Learning Conversion Rate Optimization course in January, the Marketing and Monetizing on YouTube course in January, the Optimizing Marketing Emails course in January, and the Social Media Marketing: Facebook and Twitter course in January.

Julie also obtained certifications in December 2017, including Employer Branding on LinkedIn, Facebook Marketing: Advertising, and SEO: Keyword Strategy, all offered by Lynda.com. In November 2017, they completed the AdWords and Analytics: Remarketing course. Moreover, they finished the Content Marketing: Blogs course, the Google AdWords Essential Training course, the Online Marketer course, and the SEO Foundations course, all in November 2017.