Jef Loeb has a strong background in creative strategy, writing, and directing. From 1989 to 2000, they worked as Chairman/Creative Director at Katsin/Loeb + Partners, where they served various well-known brands in the advertising industry. In 2001, they joined Brainchild Creative as a Creative Director/Strategist/Writer/Director. In this role, they were responsible for brand strategy, consumer insights, writing and directing commercials and videos, and solving creative problems for clients and agencies. Jef also worked on projects related to rebranding, repositioning, green marketing, and hyperlocal marketing.
Jef Loeb has a diverse education history covering multiple decades. Jef started their academic journey at Palo Alto High School from 1967 to 1970, where they obtained a degree of freedom. Later, from 1974 to 1977, they attended the University of California, Davis and completed their Bachelor of Arts degree in Political Science and Rhetoric. Finally, in 2013, they enrolled in the Hyper Island Master Class for continuing education, specializing in digital communication, networks, media/multimedia, and applications.
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