Simon Roberts

Simon Roberts is an accomplished leader in software product and design, currently serving as the Head of Software Product & Design at Branch since July 2025. Prior experience includes roles as VP of Product & Customer Experience at Boundless Rider, Director of Customer Engagement at GoTo, and Digital Product Director at MassMutual, where Simon focused on omni-channel consumer acquisition and innovative insurance products. Notable contributions also come from leading digital marketing efforts at Philips Lifeline and creating impactful user experiences at BGL Group, Lebara, Vistaprint, Vodafone, and Lloyds TSB Insurance. With a strong emphasis on enhancing customer experiences and driving digital transformation, Simon has consistently delivered results across both B2B and B2C environments.