Lamiya Merchant

Lamiya Merchant is a seasoned professional in the airline industry with extensive experience in revenue optimization and retailing strategies. Currently serving as a Senior Manager Consultant for Modern Airline Retailing at Branchspace, Lamiya previously held the position of Lead Business Consultant at FLYR Labs, focusing on product optimization and adoption within the EMEA region. With a long tenure at Emirates, Lamiya undertook multiple roles including Revenue Optimisation Manager, Research and Development Manager, Transformation Manager, Route and Inventory Manager, and Revenue Systems Superintendent. Responsibilities included managing pricing strategies, yield management, and leading enhancements in forecasting solutions. Lamiya holds an MBA from Strathclyde Business School and a degree from Veermata Jijabai Technological Institute (VJTI).