Brand Activate
Theresa Cross is a seasoned professional with extensive experience in digital operations and transformation at Ingram Micro since January 2015. As a Digital Operations & Transformation Specialist, Theresa plays a pivotal role in enhancing operational excellence and automation. Additionally, Theresa leads the Women's Forum Employee Resource Group, focusing on creating a supportive environment for women and their allies. Previous roles include Program Specialist, Senior Support Representative for RSA, Cloud Business Specialist, and Sales Support Representative, as well as experience as a Brand Ambassador and Circulation Assistant. Theresa holds a BA in Education with a minor in dance from the State University of New York at Fredonia.
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Brand Activate
Brand Activate creates unique experiences where brands, consumers, and culture convene. We specialize in field marketing within the Wine and Spirits Industry. Our extensive experience across “four” tiers of the three-tier system and our ability to create and execute unique programs enable us to achieve our client’s business goals and make Brand Activate an industry standout. Utilizing innovation, technology and talent, we create strategic programs that connect the target consumer to your brand. We build programs with measurable results that impact the target consumer and drive sales. Our extensive network of talent & vendor partners, along with our comprehensive reporting & analytics portal ensure a clear path to success. Clients include: E&J Gallo, Ole Smoky Tennessee Moonshine, Heaven Hill Distilleries, Proximo, Akvinta, Russian Standard, Pisco Porton