Brand Anthem is a strategic marketing consultancy led by Victoria Jones, a seasoned marketing executive, fractional CMO, and creative leader with over two decades of experience guiding Fortune 500 and mid-market organizations through growth and transformation. We partner with B2B companies to align brand, marketing, and business strategy, helping leadership teams clarify purpose, modernize marketing systems, and drive measurable results. Our work connects insights, creative intelligence, and operational discipline to deliver outcomes that move both hearts and markets.

Core Services:
Brand & Business Strategy – Clarify brand architecture, positioning, and value proposition. Translate insight into frameworks that guide messaging and growth.

Marketing Transformation & Digital Experience – Redesign go-to-market models for scalability and digital relevance. Integrate AI, analytics, and automation for smarter execution.

Creative & Narrative Leadership – Craft compelling brand stories and campaigns that connect purpose to performance. Inspire creativity rooted in strategy.

About Victoria Jones:
Victoria is a trusted marketing advisor known for uniting creativity and analytics into high-performance marketing systems. As former VP of Brand Strategy & Digital Experience at ABM Industries, she led one of the company’s most significant rebrands. Earlier, she founded Brand Fever, an award-winning consultancy, and today continues to bring that entrepreneurial spirit and rigor to every engagement. At Brand Anthem, clients gain a collaborative, executive-level partner who brings strategic clarity, execution, and measurable impact to every project.

Brand Anthem

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Brand Anthem

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