Ellice McGonnell

Brand Architekts is a British challenger-brand business operating in the beauty sector, focused on: – insight-led brand development – ethical and efficient sourcing and manufacturing – omni-channel routes to market – creating noise and buzz – brand invigoration Each brand answers the specific needs of the consumer through a unique combination of nature, science and years of experience. Our broad portfolio ranges from skincare, haircare and bodycare to bathing, gifting and accessories. We offer both omni-channel and UK retailer-exclusive brands that are available on the high street in leading pharmacy and drugstore chains; in national grocery stores; on the platforms of global e-tailers; and through our own e-commerce websites. We address the needs of both women and men, from Soho-chic and young fashionistas through to lifelong brand loyalists. Alongside our indulgent formulations, we also produce efficacious but affordable products for these cost-conscious times. Our range is a broad church, enabling us to flex with changing consumer behaviour and macro-economic factors. We have more than a dozen brands and multiple products. These are just a few of our flagship assets... - Skinny Tan started as a true home grown tanning brand created, by real women for real women, from a passion to make a range of tanning products that could be enjoyed by every shape, size and skin type. -Super Facialist brings together fragrant natural extracts and high-performance scientific ingredients to create beautiful looking skin. An expert facialist experience, but at home. - Dr SALTS+ creates post-workout, muscle, detox skin and sleep therapies by harnessing the therapeutic benefits of Dead Sea, Himalayan and Epsom salts. - Dirty Works is about good clean fun in the bathroom, and an indulgent antidote to life’s stresses and strains. - Fish Soho hails straight from style central – Soho, London – in a range of high performance haircare products.