Lane A. Houk

Lane A. Houk is a Co-Founder & CEO of Signal Genesys since 2021. Prior to this role, they were the Managing Partner of Provider Equation since 2020 and Founder of The Marketing Center of Excellence since 2020. Lane A. was also the Co-Founder of Quantum Agency since 2019 and Co-Founder and Managing Partner of Brand Equation since 2010. From 2002 to 2006, Lane was the Net Branch Manager/Owner of Flagstar Bank, Cherry Creek Mortgage Company, Benchmark Home Mortgage and Brightgreen Home Loans. In 2006, they were the Founder & Executive Director of Herocare USA, Inc. and Instructor, Business Growth Consultant, Blue Ocean Strategy Creator and Reputation Consultant of Hobbs Herder Marketing.

Lane A. Houk began their educational journey in 1990 when they joined the Army and obtained a Combat Field Medic and Practical Nursing degree. In 1992, they attended the University of Wisconsin and continued their studies until 1993. In 2006, they attended Peer Insight | Georgetown University to pursue a Unique Experience Design course. They then attended Florida Gulf Coast University in 2009 to study Executive Leadership in Non-Profits. Finally, they attended the University of Wisconsin-Milwaukee and completed their BS-Nursing Program. In addition to their educational background, Lane A. Houk also holds a USA Hockey Certified Coach certification from USA Hockey.