Alyssa Barnett

Alyssa Barnett is an experienced marketing professional currently serving as a Modern Marketing Advisory Council Member at Brand Innovators since June 2025. Previously, Alyssa held multiple leadership roles at L'Oréal from July 2021 to April 2024, including Brand Engagement Lead within the Consumer Products Division, where strategic acceleration of content and creator performance was a primary focus. Other roles at L'Oréal included Head of Operations for the Content Factory and Director of Content, Advocacy & Influencer (Brand Engagement) for Garnier. Prior to L'Oréal, Alyssa led the Content and Community Team at OLIVER Agency, managing a portfolio for Unilever's U-Studio. Alyssa's prior experience also includes consulting for American Express at Day One Agency, with a focus on influencer and digital strategy. Alyssa holds a Bachelor of Arts in Communication with a concentration in Mass Communication from the University of Delaware.