Brand Institute
Kasja Babic is a highly experienced professional who currently holds the position of Vice President of Brand Development at Brand Institute. Prior to this role, Kasja has held various positions within the same company, starting as an Associate Director and then progressing to Director. Kasja also worked as a Research Assistant at UCL Applied Biomedical Engineering Group, where they were involved in degradation studies of PLGA TIPS Microparticles loaded with oxidizing compounds. Kasja holds a Master's degree in Biomaterials & Tissue Engineering from UCL and a Bachelor's Degree in Biochemistry from the University of Westminster. Their educational background includes GCSEs & A-levels from St Edmund's College.
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Brand Institute
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Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.