Carrie Williams

Carrie Williams is a seasoned marketing and brand strategy professional with extensive experience in various sectors including retail, wholesale, and hospitality. Since 1997, Carrie has served as Principal at Brand Lab, LLC, focusing on leveraging brand strength to foster company growth. Prior to this role, Carrie was a Founding Principal at Tag Team Business Solutions and held key positions at Nordstrom and several notable marketing firms. Carrie's earlier career includes significant achievements at Unionbay Sportswear and Ralph Lauren Womenswear. Carrie holds a BA in Journalism from the University of Washington.