Brand Lab, LLC
Elisa Humphrey is a seasoned marketing and brand strategy professional with extensive experience in leadership roles across various industries. Currently serving as Principal at Brand Lab, LLC since June 2017, Elisa has previously held positions including Advisor at NestEgg - AI for Property Management, CMO at Cairn, Inc., Senior Director of Brand Marketing at Hotwire, and Director for Amazon Instant Video. With a strong foundation in marketing and customer experience established at Amazon and Microsoft, Elisa also served as Senior Vice President at Precor, leading the marketing and sales functions. An MBA graduate from The Tuck School of Business at Dartmouth and holder of a BA in Economics from Vassar College, Elisa has a proven track record in strategic brand development and management consulting.
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Brand Lab, LLC
We partner with leaders to build great brands from the inside out. Leaders turn to us to help them solve challenging problems: to help position a new business; reinvigorate a legacy brand; find new paths to growth; and to align disparate or disconnected teams. Core to it all is finding and internalizing the heart of their powerful brand story.