Noria Morales

Co-Founder & Co-CEO at Brand Love Lab

Noria Morales has a diverse work experience that spans over two decades. Noria is currently serving as the Co-Founder & Co-CEO of Brand Love Lab, a strategy and design consultancy focused on helping businesses thrive. Prior to this, Noria founded their own company, Morales & Co, which they led as the Founder. Before venturing into entrepreneurship, Noria co-founded The Wonder, a platform business in the family space where they played a key role in raising $2 million in venture capital. Additionally, they opened The Wonder's first Tribeca clubhouse, offering various classes and experiences for members.

Noria's earlier career includes a significant role at Target, where they served as the Senior Director of Design Partnerships & Influencer Marketing. Noria spearheaded Target's iconic design partnerships program, collaborating with renowned brands such as Victoria Beckham, Marimekko, and Toms. Noria also contributed to Target's overall collaboration strategy in other categories like beauty, wellness, food, and kids. Noria'sleadership and expertise made their a respected thought leader within the company.

Prior to Target, Noria worked as the Style Director at Sugar Inc. and held several roles at Condé Nast Publications, with their most notable position being the Fashion Market Editor at Lucky Magazine. At Lucky, they oversaw various fashion markets and was featured in the popular monthly series "What I Want Now". Noria also served as an Editorial Assistant at Houghton Mifflin Harcourt early in their career.

Throughout their professional journey, Noria's work has always centered around design, strategy, brand development, and partnerships. Noria'smultidisciplinary expertise, strong leadership, and passion for enhancing customer experiences have been consistent themes in their roles.

From 1997 to 2001, Noria Morales attended Boston College, where they pursued a Bachelor of Arts degree in English.

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