Paul Falzone

Paul Falzone is a Strategic Advisor and Director at Brand Networks, LLC. Paul has previously worked at Alyce, Fable Studio, Crexi, Jebbit, and Alphonso Inc., where they served as Director of the Board of Directors. Paul exited Alphonso Inc. to LG in December 2020.

At Brand Networks, Falzone helps brands find unduplicated reach across a fragmented TV landscape and maximize return on ad spend. Paul brings together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens.

The Brand Networks platform brings together the two best TV industry leaders’ technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. The company's actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys.

Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ads stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.

Paul Falzone received a BA in Political Science and International Studies from Northwestern University.