Brand New: A Collective
Julia Splendido is an experienced project manager and marketing professional, currently serving at Brand New: A Collective since March 2022. Prior experience includes roles as an event coordinator at Infinity Events, where responsibilities encompassed logistics management for various events and oversight of marketing materials and social media. At the University of Massachusetts Medical School, Julia provided support for event planning while handling budgeting and fiscal management. Previous positions include event manager at TiriTiri Kitchen, focusing on personalized event execution, and an internship at EvolveMKD, where Julia contributed to brand marketing and communications. Julia holds a Bachelor's degree with a double major in Hospitality and Tourism Management and Communications from the Isenberg School of Management, UMass Amherst. Additionally, Julia studied at Lorenzo de'Medici in Florence, Italy.
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Brand New: A Collective
We are an integrated marketing collective led by the leadership of our female co-founders, Kellie Pean and Alyssa Convertini. We deliver cultural strategy, integrated marketing solutions, and thoughtful programming with brands and talent who desire to elevate their cultural equity. We are an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events as well as digital and social content. Our ability to trust the convergence of culture and intellect informs our ability to produce honest, innovative, and creative programming. Brand New is comprised of a series of sub-divisions to best service its partners. This includes: o Brand New Thinking o Brand New Experience o Brand New Studios o Brand New Management