Brand New: A Collective
Loulou David is a seasoned marketing professional currently serving as Senior Account Director at Brand New: A Collective since August 2023. Prior experience includes the role of Account Director at Collectively Inc, where responsibilities encompassed managing major accounts for Unilever brands such as Dove and Seventh Generation. Loulou's career also features a tenure as Brand Director at Mekanism, overseeing campaigns for notable clients like Quaker and OkCupid. Previous positions at Deutsch and Laird + Partners involved leading account management for high-profile brands including Michelob Ultra, Budweiser, and Tiffany & Co. Loulou began the career in marketing with roles at Mother and Monique Péan, following a Bachelor of Arts in Communication and Journalism from Lehigh University, complemented by a study abroad experience in Denmark.
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Brand New: A Collective
We are an integrated marketing collective led by the leadership of our female co-founders, Kellie Pean and Alyssa Convertini. We deliver cultural strategy, integrated marketing solutions, and thoughtful programming with brands and talent who desire to elevate their cultural equity. We are an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events as well as digital and social content. Our ability to trust the convergence of culture and intellect informs our ability to produce honest, innovative, and creative programming. Brand New is comprised of a series of sub-divisions to best service its partners. This includes: o Brand New Thinking o Brand New Experience o Brand New Studios o Brand New Management