Brand Partners Middle East
Mohammad Kawwam has extensive experience in various managerial and leadership roles in retail, sales, and marketing. Currently serving as the Director of Business Operations at Brand Partners Middle East, overseeing in-store merchandising with a large field force team. Prior to their current role, Mohammad held positions such as Retail Area Operations Manager at Beside Group and Retail Regional Area Manager at Alyasra Fashion. With a strong educational background including an MBA and a Bachelor's degree in Business and Management, Mohammad is dedicated to achieving organizational objectives and implementing successful strategies in the companies Mohammad works for.
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Brand Partners Middle East
Brand Partners is a leading organization in the trade execution industry within Saudi Arabia. We are the extended partner for driving the aggressive presence of companies' brands in the market through Merchandising, Retail Audit, and Activation. Understanding the importance of managing the moment of truth, we are fully accountable for ensuring excellence in execution, full trade visibility to our business partners, speed to market, and high team productivity. Established in 2006, Brand Partners is a member company of IPC (International Partners Company). We present the worth of knowledge and know-how for more than a decade with multinational and regional partners in FMCG and consumer electronics and technology (Nivea, Hershey’s, Lactalis, 3M, United Group, Nashar, Huawei, Philips, and others). Our certified and experienced team of over 800 merchandisers, promoters, and supervisors cover more than 3,000 venues across the Kingdom. Combined with our in-house automation system (C-Store) which enables our partners to have accessibility to “live” readings and trade insights from the trade to win in the marketplace.