Anna Sharif

Anna Sharif is a seasoned client director in creative strategy currently leading efforts at Brand Potential since June 2020. Previously, Anna completed a training course in human-centered design at IDEO.org in 2020 and served as a senior human and cultural strategist at Kantar Consulting from November 2015 to April 2020, providing strategic brand development and marketing insights. Anna co-led the qualitative team and was an associate director at Verve, focusing on strategic innovation for digital services. Anna's career began at GfK, where significant contributions were made as a qualitative associate director in the technology sector, after initially starting in quantitative research. Anna's foundational experience in quantitative analysis began at Future Foundation, while studying applied psychology and sociology at the University of Surrey, where a 2.1 degree was achieved in 2008.