BrandActive
Richelle Aikins has a background in client engagement, strategy and business development, marketing, and fundraising. With experience at companies like BrandActive, Umay, and Emtake Co. Ltd., Richelle has worked on rebranding implementation, technology for improving sleep, and go-to-market strategies for start-ups. Additionally, Richelle has expertise in fundraising processes and relationship management. Richelle holds a Master of Science in Management from Ivey Business School at Western University and a Bachelor's of Health Sciences from Western University.
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BrandActive
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Whether you are striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. For more than two decades BrandActive has partnered with Fortune 1000 companies, leading healthcare systems, and medium-sized businesses to optimize the implementation of rebranding programs of all sizes. We’ve been everywhere your brand lives and seen everything marketing touches across every area of your organization. So, we have unique insights into how to improve ROI. If you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, we help you achieve more, spend less, and build a better brand.