Alexandra Smith

Alexandra Smith has extensive experience in the fashion industry, currently serving as a Buyer at BrandAlley.co.uk since October 2017, with a history of progressive roles including Junior Buyer and Senior Assistant Buyer. Alexandra collaborates closely with premium brands such as Ralph Lauren and Hugo Boss, managing financials and ensuring alignment with sales targets. Prior to BrandAlley.co.uk, Alexandra held positions at Amanda Wakeley and King's Group, focusing on customer service, marketing, and team management. Alexandra holds a BA (Hons) in Modern Language, Business and Management from The University of Manchester.