Bergenieve Eid has extensive experience in sales and business development within the fragrance and luxury goods sectors. Currently serving as Sales Director for France at Brandart since January 2025, Bergenieve previously held the position of Head of Sales for France & the Middle East at the same company from August 2019 to January 2025. Prior roles include Area Manager for North America and the Caribbean at Perfumes y Diseño, where responsibilities encompassed the commercial strategy for multiple brands, and Brand Manager at Al Tayer Group, overseeing influential brands like Hermès and Kenzo. Bergenieve's career initiated in sales roles at Estee Lauder and LVMH, developing skills in team management, commercial strategy, and key account negotiations. Education includes an Executive MBA from ESSEC, along with degrees in Theatre and show arts from Université Sorbonne Nouvelle and Cours Florent.
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