Pierre Poignant

Co-Founder & CEO at Branded

In 2012, Pierre co-founded Lazada, one of the largest e-commerce marketplaces in Asia building out the largest logistics network in South East Asia. Under his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day. Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO after Alibaba’s acquisition from 2018-2020. Previously, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and digital transformations.

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