Vasilis Tsikes, MSc, is an experienced professional in product development and marketing, currently serving as Lead New Product Development Manager at BRANDED since June 2023. Vasilis possesses a strong background in managing product portfolios and cross-functional teams, previously holding the role of New Product Development Manager at HSNF Ltd from June 2021 to June 2023, where responsibilities included project management, market analysis, and supplier relationship management. Prior experience includes roles as Product Marketing Manager at Love Hemp and Pro Makeup Artist at Lancôme, among others. Vasilis holds an MSc in Marketing from Queen Mary University of London and a BA in Music Theory and Composition from the University of Macedonia.