Maja Friborg Lauritzen

Maja Friborg Lauritzen is a seasoned professional with over two decades of experience in retail buying and product development. Currently serving as a Product Developer at BrandFix A/S since March 2021, Maja previously held various significant positions at BESTSELLER, including Regional Retail Buying Manager for Vero Moda Own stores and Retail Buyer across multiple countries. Maja's career also includes roles as Regional Sales Manager at Metropol, where key account management and distribution were central responsibilities. Early career experience includes a Department Manager position at Harrods, achieving substantial sales increases, and co-founding Watch Out I/S, focusing on product innovation and business development. Maja's educational background encompasses design and business studies from prominent institutions, including TEKO Design & Business and University of the Arts London.