Joe Worthey

Joe Worthey is an experienced marketing professional with a strong emphasis on demand generation, growth marketing, and website optimization. Joe has worked for multiple companies, including Smartsheet, TUNE, Nordstrom, and Webtrends.

At Smartsheet, Joe held various roles, including Senior Manager of Demand Generation, Senior Growth Marketing Manager, and Director of Integrated Marketing. In these positions, they developed and executed integrated campaigns, identified operational improvements, and led matrixed teams to drive new logo activation and conversion.

Prior to Smartsheet, Joe was a Product Manager at TUNE, where they oversaw the financial performance of the website and drove cross-channel growth through conversion rate optimization. Joe also served as an Optimization Analyst at Nordstrom, leading website merchandising testing and personalization efforts.

Earlier in their career, Joe worked as an Optimization Consultant at Webtrends, where they developed experimentation programs and executed data-inspired test ideas for clients such as Microsoft and World Vision.

Overall, Joe Worthey has a comprehensive background in marketing, specializing in demand generation, growth marketing, and website optimization.

Joe Worthey has a Bachelor of Business Administration (B.B.A.) degree in Business Administration and Management, General from Gonzaga University. Joe also holds several certifications, including the 2022 Core Product certification from Smartsheet, the Smartsheet Product Certified User certification from Smartsheet (obtained in 2021), the Optimizely Platform certification from Optimizely (obtained in 2016), and the Google Analytics Individual Qualification from Google (obtained in 2016).