Bill Brassine

VP, Media Director at Brandience

Early in his career, Media Magazine pegged Bill as one of the nation’s top 20 Rising Media Stars. And their clients agree.

Bill brings a retail mindset with vast experience serving brands in the fast-paced, ever-changing world of restaurants, banking, and automotive service. Their clients also benefit from his deep knowledge and understanding of franchise co-op brands.

He has shepherded major brands through significant growth stages. Bill played an integral role in taking a top regional bank into 15 new markets, nearly doubling its size within 18 months. He’s also helped a top national QSR brand grow at a record pace in the last 18 months, developing new market co-ops and new store openings across the country.

Bill is all about continuous learning with the ever-changing media landscape and the continued fragmentation of consumer media consumption. He is always excited to test and learn new media ideas.

His relationships with clients and media partners are based on mutual respect and admiration. His philosophy is Win-Win-Win. When all partners feel valued and appreciated, everybody wins.

Bill’s other interests start with his wife and three children. Outside of work you will most likely find him on a soccer field coaching the game he loves at both the high school and club levels.

Links


Org chart

Sign up to view 3 direct reports

Get started