Branding A Better World
Anneke van de Watering is an experienced copywriter and creative professional with a strong background in advertising and communications. Currently serving as a Freelance Copywriter and Concept Developer at COPYENCONCEPT since June 2014, Anneke also holds the position of Creative Director a.i. at Branding a Better World since August 2016. Previous roles include Senior Copywriter at Grey Possible Amsterdam and N-I-E-U-W Vrouwelijke communicatie, mannelijke resultaten, as well as Copywriter positions at renowned agencies such as Y&R, BBCW, and Wunderman. Anneke's education includes a degree from Fontys University of Applied Sciences, completed in 1998.
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Branding A Better World
Branding A Better World is an agency with a mission: Building brands that want to contribute to a better world. We prefer to work with brands that not just want to make a statement, but also want to make impact. We call this brand social impact. We believe that brands that want to stay relevant, must be willing to think about their role in the world. These companies must be able to commit to something that truly matters. The good news is that more and more brands believe the same thing. But where and how to start? That is where Branding A Better World can help. Together we can turn this willingness into concrete action. We help brands take on their social role in a way that perfectly fits with the brand and is perceived as credible. We want to help businesses produce something that generates more than just solid figures. For everyone. That is why we do not believe that a campaign will be the automatic solution to everything. In fact, we often find the opposite to be true: when the solution becomes the campaign. Hence our credo: The solution is the campaign.