Branding A Better World
Juliske Hummel is a seasoned creative professional currently serving as the Creative Lead and Creative Strategist at Whello, a digital marketing agency in Amsterdam. With a focus on sustainable value creation, Juliske leads creative teams and fosters talent development. Previously, Juliske held positions as Senior Creative Strategist and Brand Lead at various companies, including Branding A Better World and Club Movimento. Significant experience includes serving as Senior Brand & Marketing Specialist at Presenter and roles in employer branding and strategic marketing for organizations like KNAW and Oogfonds. With a comprehensive educational background in strategic brand management and communication, Juliske combines creativity with strategic insight to enhance brand initiatives.
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Branding A Better World
Branding A Better World is an agency with a mission: Building brands that want to contribute to a better world. We prefer to work with brands that not just want to make a statement, but also want to make impact. We call this brand social impact. We believe that brands that want to stay relevant, must be willing to think about their role in the world. These companies must be able to commit to something that truly matters. The good news is that more and more brands believe the same thing. But where and how to start? That is where Branding A Better World can help. Together we can turn this willingness into concrete action. We help brands take on their social role in a way that perfectly fits with the brand and is perceived as credible. We want to help businesses produce something that generates more than just solid figures. For everyone. That is why we do not believe that a campaign will be the automatic solution to everything. In fact, we often find the opposite to be true: when the solution becomes the campaign. Hence our credo: The solution is the campaign.