Branding A Better World
Serge de Sousa is a seasoned marketing professional and Managing Director at Branding A Better World since March 2023, specializing in mission-driven brand positioning and impactful campaigns. As a Co-Founder of Whello, a full-service marketing agency since March 2016, Serge has been integral in building tailored marketing teams. Previous roles include Online Marketeer at Communicatiebureau Creatuur and eMarketing Manager at Perfect Housing, where responsibilities encompassed coordinating online marketing activities and enhancing internal processes. Serge also served as Owner/Online Marketing Consultant at IntroMarketeers, providing a range of marketing consultancy services. Educational qualifications include an MSc in Business Administration with a focus on Marketing Strategy and Consumer Behaviour from the University of Amsterdam, supplemented by studies in Online Marketing and Business Process Integration.
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Branding A Better World
Branding A Better World is an agency with a mission: Building brands that want to contribute to a better world. We prefer to work with brands that not just want to make a statement, but also want to make impact. We call this brand social impact. We believe that brands that want to stay relevant, must be willing to think about their role in the world. These companies must be able to commit to something that truly matters. The good news is that more and more brands believe the same thing. But where and how to start? That is where Branding A Better World can help. Together we can turn this willingness into concrete action. We help brands take on their social role in a way that perfectly fits with the brand and is perceived as credible. We want to help businesses produce something that generates more than just solid figures. For everyone. That is why we do not believe that a campaign will be the automatic solution to everything. In fact, we often find the opposite to be true: when the solution becomes the campaign. Hence our credo: The solution is the campaign.