Lauryn Smith

Lauryn Smith is the VP of User Experience Strategy at Branding Brand. Lauryn has over four years of experience as a Senior User Experience Researcher at Baymard Institute. There, they were responsible for large-scale usability testing, synthesizing research, writing reports, conducting heuristic reviews, peer education, public speaking, and client relationships.

Lauryn has a passion for helping brands create the best possible user experience for their customers. Lauryn is an expert in usability testing and has conducted hundreds of hours of research to identify design patterns that affect user behavior. Lauryn has also written detailed guidelines about e-commerce website usability, identifying specific user behavior that both identifies problematic design patterns and clarifies recommendations for design solutions.

In their current role at Branding Brand, Lauryn is responsible for leading the company's user experience strategy. Lauryn works with clients to understand their needs and helps them create a user experience that meets their goals. Lauryn is also responsible for conducting usability tests and research to ensure that the products and services offered by Branding Brand are of the highest quality.

Lauryn Smith has a Bachelor of Science in Economics Management from University of Tampa - John H. Sykes College of Business. Lauryn Smith is also certified from Scrum Alliance in Certified Scrum Product Owner.

Lauryn Smith reports to Chris Mason, CEO & Co-Founder. Lauryn Smith works with Kara Fitzpatrick - SVP, Chief Services Officer, Daniel Shadrick - VP, Platform Support, and Jared Horowitz - Chief Revenue Officer.