Lloyd Yoo

Lloyd Yoo is an experienced professional in the fields of user experience research (UXR) and sales, currently serving as Principal of UXR at Stravito, where the focus is on researching and developing go-to-market strategies. With a background that includes roles as Head of North America and Sales Director at Stravito, Lloyd has centralized market research efforts to enhance organizational access to insights. In addition, Lloyd has served as an Advisor to BrandLock, assisting in the development of conversion optimization tools for eCommerce, and as an Investor and Advisor for Olive Technologies, which helps enterprises make technology decision evaluations more efficiently. Previous roles include Sales Director positions at FINDMINE, TurnTo Networks, and Medallia, alongside various sales leadership roles at Fuze, Mobify, and Canon Canada, demonstrating a consistent track record of top sales performance and partnership establishment throughout a diverse career. Academically, Lloyd holds a BSc with Honours in Biotechnology from the University of British Columbia and a Diploma of Technology in Biotechnology from the British Columbia Institute of Technology.