Brandpulse
Barbara Ryffel is an accomplished professional with extensive experience in brand management and content creation. Currently serving as Chief Operating Officer at Brandpulse since 2004, Ryffel has also held the position of Director Brand Content and Brand Messaging. Previously, Ryffel was a Buchautorin at Xanthippe Verlag from 2005 to August 2013, with notable works including "Kinderspiel," "Sophie, 40 - und im falschen Film. Bericht von einem weiblichen Krisenherd," and "Um des schönen Scheins willen." Prior roles include editorial journalist at "Ideales Heim," brand consultant at Wirz Identity AG, and various positions at UBS and "Die Weltwoche." Ryffel holds a Lic. iur in Rechtswissenschaften from the University of Zurich and completed a program at Columbia Business School in 2019.
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Brandpulse
For some 20 years, we have been consulting companies on the strategic and conceptual development and management of their brands. We know the challenges our clients face and support them in times of permanent disruption so that they can keep pace with the speed of innovation. The brand strategies and branding concepts we develop are powerful management tools and sustainably support the business success of our nationally and internationally active clients. Complemented by distinctive customer experiences and effective employer branding initiatives, we create powerful brands.