Hana Hassan

Hana Hassan is an accomplished marketing professional with extensive experience in brand management and strategy. Currently serving as Director of Brand, Customer, & Content Marketing at Twilio, Hana oversees brand messaging and content strategy for Twilio.org, the social impact division dedicated to enhancing technology access for NGOs and nonprofits. Previous roles at Mars include Senior Brand Manager for Starburst, where Hana led brand positioning and innovation for a $325M brand, and various brand management positions for KIND Snacks and goodnessKNOWS Snack Squares, achieving significant market success. Hana also contributed to M&M’S® brand planning and digital campaigns, reversing declines in household penetration. Earlier in the career at PwC and General Mills, Hana developed customer strategies and market research efforts, demonstrating a strong foundation in strategic planning and analysis. Hana holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor of Science in Finance and Marketing from the University of Virginia.