brands and emotions GmbH
Benedikt Nagel is a seasoned professional in sports sponsorship and project management, currently serving as Senior Account Manager at brands and emotions GmbH since September 2018. Key responsibilities include advising on market entry strategies for an American sports league in Germany and providing strategic consultancy for major Bundesliga and BBL clubs. Prior roles at brands and emotions GmbH were as Account Manager and Junior Account Manager, focusing on strategic solutions and project management in various sectors such as food retail and sports betting. Previous experiences include working as a Digital Rights Manager at Athletia Sports, marketing TV events at MMP Event GmbH, and gaining early experience in customer service and event management with 1. FC Nürnberg and Borussia Dortmund. Benedikt holds a Master of Science and a Bachelor of Science in Sportökonomie from the University of Bayreuth.
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brands and emotions GmbH
brands and emotions is a full-service agency in the field of emotional brand boosting. For our national and international clientele, we develop communication measures to emotionalize their brands. We put ideas first, instruments second and use our strategic expertise, innovative strength and creativity to enhance the emotional basis of your brand and communicate it in a target-oriented manner. Our services include: Strategy: brand consulting and positioning, strategic planning, communications strategy and design, process and project management, asset management, rights assessment and purchasing, organizational consulting Media & Digital: sponsorship, collaborations, social media, performance marketing, influencer marketing, content marketing, brand PR, ambient media, placement, branded content management, big data strategies, e-sports Experimental: event marketing, roadshows, brand platforms, customer care management, ticketing, promotions, CRM, incentives, hospitality, live marketing, branded interactions, experience marketing Innovation: start-up (consulting, evaluation, selection, mentoring), design thinking, innovation consulting, consumer-centric product development, stakeholder value creation, intrapreneurship consulting