Ariana Guzman

Ariana Guzman has had a varied and successful career in the beauty industry. Ariana began as a Product Consultant at SEPHORA in 2015, then moved to Ulta Beauty in 2016, where they worked as a Lancôme Counter Manager and Prestige Beauty Consultant. In 2020, they took on the role of Assistant Store Manager at Buff City Soap, where they assisted in the store preparation and launch. In 2021, they became a Business Office Manager at Bluefire Insurance, where they collaborated with the Senior Vice President of Marketing, organized corporate events, and developed marketing designs. Later that year, they took on the role of Social Media Editor at TheGirlsRoom, where they managed and organized the company's digital image and social media presence. Most recently, in 2022, they became a Brand Ambassador at Buff City Soap and a Beauty Account Manager at Brandshare.

Ariana Guzman is currently enrolled in Columbia Business School, where they are studying Digital Marketing. Prior to this, they obtained a Bachelor's degree in Interdisciplinary Studies of Visual Art and Design with a Marketing minor from the University of North Texas in 2019. Additionally, Ariana has obtained certifications in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics from Columbia Business School in 2021, Mimic Pro Social Media Simulation from Stukent in 2021, Mimic Pro Digital Marketing Simulation from Stukent in 2020, and Texas Notary from the American Association of Notaries - Notary Public in 2021.