BrandSpark®
Denis Hancock is an accomplished professional with extensive experience in strategy, consumer insights, and market research. Currently serving as Vice President of Strategy at BrandSpark International since January 2011, Denis ensures clear direction for clients and emphasizes story-based presentations to achieve stakeholder buy-in on strategic initiatives. Previously, Denis worked as Director of Consumer Insights at BrandSpark, focusing on brand health assessments and data-driven business decisions. Earlier roles include Research Director at nGenera Insight, where strategic advice was provided to Fortune 1000 clients, and Senior Research Analyst at New Paradigm, contributing to major research programs. Denis's background also includes experience as a Senior Branding Analyst at Cara Operations and as a Research Analyst at Digital 4Sight, complemented by foundational experience as a Junior Investment Analyst at Gluskin Sheff + Associates. Denis holds a Master's degree in Economics from the University of Toronto and a BA in Economics and Financial Management from Wilfrid Laurier University.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.