BrandSpark®
Kinza Raza is an accomplished professional with a strong background in marketing and research management, currently serving as a Research Manager at BrandSpark® since February 2022. Previously, Kinza held the position of Senior Research Analyst at BrandSpark® and worked as a Marketing Coordinator at Silk Road Institute for a short period in 2021. Kinza's experience also includes serving as an Assistant Media Planner at GroupM, where responsibilities involved creating media plans and managing budgets for notable clients. A stint as a Management Trainee in Planning Corporate at Get Solutions included developing digital marketing content, while a marketing internship at Mondelēz International focused on retail audits and project management. Kinza's leadership experience includes serving as General Secretary of the SZABIST Student Council, facilitating significant events and collaborations among universities. Kinza holds a Master of Marketing from Schulich School of Business, York University, and a Bachelor of Business Administration in Marketing from SZABIST.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.