BrandSpark®
Scott Boyer is an accomplished Executive Vice President and Partner at BrandSpark International, serving since 2002. Under Scott Boyer's leadership, BrandSpark has become a prominent player in brand, marketing, and product innovation, utilizing a comprehensive research approach to understand consumer behavior and client needs. Prior to joining BrandSpark, Scott Boyer gained valuable experience at Cara Operations as a Research Manager and Research Analyst from 1999 to 2002. Scott Boyer holds degrees from Western University, Conestoga College, and the University of Waterloo.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.