John Difonzo

John DiFonzo is a seasoned retail professional with extensive experience in product merchandising and management across multiple companies. Currently serving as the Director of Product Merchandising at Brandt Information Services since July 2022, John previously held the position of Category Brand Manager at Buc-ee's, Ltd. from March 2018 to September 2022, and was a Senior Buyer for Outdoor Apparel at Academy Sports + Outdoors from January 2015 to January 2018. John's diverse career includes roles at Vail Resorts, Woolrich, Inc., The Sports Authority, Dick's Sporting Goods, and a stint as the Owner/Buyer at Berger's Ski Shop. John has a proven track record in driving financial success through strategic planning, team leadership, and effective vendor management, complemented by a strong educational background from Alfred University.